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Website
A website can provide a central location for your customers to find you and revisit you. Not just for locating new customers, many old customers will return to your website thinking "I remember the name of the business", and will be able to find your phone and email details. The web is the Yellow Pages of the future, and you need to be in it. No matter how small you business!
Business Cards
Business cards allow you to leave a small reminder with every customer that you meet. Your business card should tie in with all your other advertising, especially with your website.
Signs
Even a small home business should have a sign. Did you know that every home business (in Brisbane) can erect a sign at the front of their home. Visit the brisbane city council website for more information.
Email
Doing business usually means having a phone. But email is just as important, and your email should promote your business. Email should look professional, include your logo, link to your website and even include some information about your product or service.
Online Advertising
If you advertise, then you should consider online advertising. Google, Yahoo, Sensis and other 'Search Engines' all provide advertising programs that make your business more prominent. You can use online advertising to bring in more customers.
Local Paper
The local paper can provide a low cost method of bringing in new leads.
Yellow Pages
I hate to admit it, but the Yellow pages still has some life left in it. Although the use of the Yellow Pages is in strong decline with longer ages, the older customers still prefer to use the Yellow Pages to find a business. But you should weigh up if you think the number of customers is worth the cost.
Print and Flyers
Have you considered print brochures and letter drops?